Trendy.

Beauty & fashion trend app

Trendy curates the latest beauty and fashion products in one place, so young women can discover trends, find inspiration and shop in a single app.

Problem

Keeping up with trends takes hours of searching across many platforms.

How might we

make discovering and shopping trends fast and enjoyable?

My role

A solo project: I took Trendy from problem to finished interface.

User interviews, competitor analysis and a journey map.

A target persona and an as-is / to-be comparison.

Logo, type and a bold red color system.

Wireframes and the final mobile screens.

Interviews showed the status quo was tedious: too many sites, unclear trends and no idea where to buy.

I compared Pinterest, Instagram and Cider across home, search, categories and purchase.

Insight

For Trendy

Saved inspiration gets lost in one long list

Let users sort saved images into boards

Products in inspiration photos can’t be bought

Make products in reference photos purchasable

Trends are hard to browse by type

Categorize trends, with images of how people style them

Mapping emotions from opening the app to buying showed where frustration peaks, and where Trendy can help.

Popular brands and the latest products in one place.

Trends sorted into categories, saved to your own boards.

Products tagged in photos, from trend to purchase.

A deep red that is bold and trendy, with Lato for clean, readable type.

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